Last year, my team was hired to shoot a video for a crowdfunding campaign. This client had previously launched a crowdfunded product that didn’t hit its target, so we needed to come in with a solid plan that would both assure the client and bring in the funds required to complete the project.
The campaign in question was for a bioelectric wearable, the Amofit S, which helps with sleep, stress, and anxiety by regulating the vagus nerve. The device is high-tech and backed by a lot of research, so our goal was to make the product feel understandable and, of course, desirable.
In the end, we exceeded our original goals for fundraising. Here’s the finished video — and keep reading to find out how everything came together with a little help from the power of Vimeo.
First things first: Make a marketing plan
A well-thought-out strategy is everything when it comes to video, so our team kicked things off by narrowing down a few key factors.
- The target audience and customer profile
- The problem they want to solve
- How the product solves their problem
- How we could effectively “hook” our audience
Our main priorities for the video were to show the science behind the product in a way that felt trustworthy and authoritative, while also showing off the product’s capabilities. We also needed to be able to create short commercials from the footage for social media and YouTube.
As we worked on the script, we brainstormed what kind of situations we could feature that would resonate with our target customer and make them want to invest.
How the video came together
We were working on a limited budget, which is tough, especially when your goal is to create a two-minute video.
We decided to compile the intro from stock footage, and we hired five actors for the main part of the video, filming in four locations over three days. To make things more engaging, we used VO to walk the viewer through the video. We also added a lot of motion design and 3D animation to make it feel modern and exciting.
Our client had plenty of feedback about the 3D model and animations, so we were happy to have Vimeo’s built-in commenting feature which let us explain our edits in an understandable, easy-to-visualize way.
Below is a simple 3D model we created in a couple of hours in our studio.
Pro tip
Video as your North Star
Investing time in our strategy initially allowed us to achieve amazing results. The video managed to raise nearly $900K, and our client couldn’t be happier. The Amofit S is currently in production and being sent to nearly 4,000 buyers.
A well-told story communicated through video will engage viewers and get you as close as possible to potential buyers. We were thrilled for our client Amo Lab and happy to use Vimeo to help us bring this project to life. Read more about how the project was created.
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