With over 700 5-star reviews on just one of their cult-favorite products, the team at City Beauty knows how to build hype. And for their ever-growing crew of 30+ beauty devotees, the key to their marketing success hinges on their impressive video production. “We make multiple videos a day,” says City Beauty’s Digital Media Buyer Wednesday Almero. “We make video ads ads to expand the reach of our brand.”But video-making often requires time, a resource that’s hard to come by for the small team at City Beauty. That is, of course, until Vimeo Create. Here’s how City Beauty uses the tool to free up workdays and keep video production high.
Driving sales with video
City Beauty prioritizes video throughout their website, which means embedding explainer and demo videos on product pages and at checkout. City Beauty also shares everything from user-friendly videos on IGTV to product announcement and testimonial vids on Pinterest, all designed to humanize their products and highlight their key value props. But in order to maintain their commitment to video content and keep their content fresh, the team needed a better way to make professional videos at scale.
A quicker, simpler video creation tool
Vimeo Create is an end-to-end video solution designed to help teams create more videos in less time than ever before. Which means it’s a tool tailor-made for City Beauty’s business needs. “Vimeo Create is simple and easy to use,” says Wednesday. “With the variety of video templates, Vimeo can help save time throughout the day-to-day workflow by providing creative material and automating the video editing process.” Not only does Vimeo Create help the team make more videos at scale, it also helps inspire the team at City Beauty create new kinds of videos they’ve never made before. “It can take time to come up with various creative ideas and materials,” adds Wednesday. “But with Vimeo, you have a variety of pre-made templates to choose from and get inspired by.”
Vimeo can help save time throughout the day-to-day workflow by providing creative material and automating the video editing process.”
More video production, less effort
Armed with Vimeo Create, City Beauty has been able to make more videos than ever before. What used to take the team nearly 15 minutes now takes them just two to five minutes, end-to-end. That’s a time save of over 150%!“Having templates to work off of saves a lot of time,” says Wednesday. “All that needs to be changed is the text to make a video that aligns with your story and your brand.”
